Innovation & Strategies
What can we learn from innovation and from the companies’ strategy?
We could deal without if the global competition and the economic transformations were not affecting most commercial activities.
It seems that before knowing where to go and where to innovate, we have to identify the challenges imposing constraints on the core activities of a company. Stop denying, not considering that it was working fine before and then that it should keep on working. The players of a company do not have to find the ideal culprit to understand their underachievement but should rather collectively wonder.
The most successful companies adopt at least 5 major principles:
- Develop empathy and humility
- Rely on their customer for co-building
- Think like a designer
- Cheerfully communicate to exist
- Democratize innovation to their collaborators
The image of the Great Spirit, alone in his cave, with genius ideas and tracing the path to success for all his employees is over.
Innovating is a matter of renewed corporate culture: a transparent organization where ideas and decisions move more easily, a salaried experience strongly enriched through the work environment and the use of collaborative tools, and a management acting as sales representatives committed to serving customers and partners. In short, a collective able to quickly produce solutions devised, tested, and adapted for their customers.
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