Retail

Retail

Physical distribution is a major challenge for the Telecom operators.

They seek for the customer proximity essential for selling value offers (convergence, content) and make the rebound easy towards other universes (fixed or mobile). It is about guaranteeing a physical presence while ensuring the optimization of their performance.

 

Numerous questions arise for the operators:

  • What is the most relevant model of physical presence (direct networks and /or indirect network)?
  • What partners to select? According to what criteria?
  • How to secure the outlets and the sellers’ performance? Through which indicators and with what tools?
  • What sales organization? What remuneration mode?
  • How to articulate the physical network and the other sales channels (on line, call centers)?

 

Throughout this section, our consultants share the main trends in the domain and their views based on numerous projects carried out for our customers.

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Florent BROUTIN

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Oriane DUGLUE

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Toni SAMUDIO

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Isabelle FAGUER

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Baptiste AUBREE

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Mohammad DIAB

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Paul-Michel BOGNIER

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Marie LOUIS

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Jolaade ALAO

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Digital projects manager

Florent BROUTIN

Digital projects manager
Read more

Consultant Manager Sofrecom

Alexandre JOLIN

Market Intelligence Consultant Manager
Read more

Consultant Marketing stratégique Sofrecom

Arthur BENDA

Strategic Marketing Consultant
Read more

Niima BERCOVITZ

Market intelligence and project managment
Read more

Sophie VANNIER

MOE Project Manager
Read more

Aurélie TOBOLA

Senior HR Consultant
Read more

Florian JOZEFOWICZ

Strategic Marketing Consultant
Read more

Joseph JABBOUR

Senior Project Manager Network Operations
Read more

Clément ROULLEAU

Market Intelligence Consultant
Read more

Madjid BABACI

Senior Consultant
Read more

Oriane DUGLUE

Customer Project Manager
Read more

Toni SAMUDIO

Big Data support expert
Read more

Isabelle FAGUER

Digital Marketing Consultant
Read more

Baptiste AUBREE

Senior Digital Innovation Consultant
Read more

Mohammad DIAB

Network & Services Senior Project Manager
Read more

Paul-Michel BOGNIER

Head of End-to-End Network Performance
Read more

Marie LOUIS

Consultante en marketing digital
Read more

Jolaade ALAO

Services & Convergence Managing Consultant
Read more

Benoît MENARD

Consulting Director
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